BRANDING FOR GAY DERING, PROFESSIONAL MAKEUP ARTIST
To bring the brand into the physical world, I designed luxe business cards that made a lasting impression. Featuring the signature copper and indigo palette, the cards were finished with copper edging to add a touch of luxury and tactile sophistication. Every detail—from layout to material—was carefully considered to reflect Gay’s fearless, high-impact presence in the beauty industry.
The project began with an in-depth exploration of Gay Dering’s unique aesthetic—edgy, glamorous, and unapologetically bold. I curated a mood board that captured her fearless approach to beauty, drawing inspiration from high-fashion editorials and avant-garde makeup artistry. From this, I developed a color palette centered around copper and indigo—a striking combination that perfectly balanced drama and sophistication, and served as the foundation for the brand’s visual identity.
Building on the mood board, I created a series of logo concepts that reflected Gay’s bold persona. After narrowing down the options, I expanded the selected concept by refining and combining elegant typography with graphic elements that exuded confidence and style. The final logo reinforced the brand’s glamorous edge while remaining versatile for both digital and print use.