SCANDINAVIAN DESIGNS - DIGITAL WORK
TRANSFORMING THE DIGITAL EXPERIENCE
As the creative lead, I directed a full website redesign to align with Scandinavian Designs’ evolving brand voice and elevate the customer journey. From homepage to product pages, the new design emphasized clarity, warmth, and Scandinavian minimalism—driving engagement and supporting a 3% lift in email signups within three months.
BRINGING THE BRAND STORY TO LIFE
I led the redesign of our “About Us” page, with refined typography, lifestyle photography that includes relatable people, and a clean layout, the page helped establish brand trust and better reflected our identity as a modern, design-forward retailer rooted in timeless values.
Website Homepage Banner, updated and refreshed
EMAIL NEWSLETTER DESIGNS
INFLUENCER COLLABORATION WITH IMPACT
This high-performing newsletter featured interior designer Katrina Blair and showcased curated picks from our collection. Strategic design choices and storytelling led to significantly higher click-through rates, proving the power of influencer-led campaigns combined with conversion-driven design.
CUSTOMER-DRIVEN CONTENT, COHESIVELY BRANDED
Designed to reflect our updated visual language, this email spotlighted glowing customer reviews for our top-rated Bolig Collection. It reinforced brand consistency while using social proof to drive engagement, supporting our position as a trusted source for modern furniture.
PROMOTIONAL DIGITAL LOCKUPS
