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Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571954666340-1I0LPPMZEVO3YTGKACK0/NY_DirectoryIdeas_1-02.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571958259277-LF1HC1Y0IHK0JQUW0849/Website.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571953660534-3UDFSL0PIHHWF6UEGR4D/217_Edina_Drapery_V2-70472.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571953988757-MJCN072VX2VJDTR0Q1U0/Directories Work - Directories Vinyl directories are used in our galleries for wayfinding. We’ve also created these directories with pin letters. Below are a few of my original concepts for a directory on a plinth or framed directory. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/ad65b159-379d-4743-ad2e-29ef28852f56/Artboard+1-100.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693331585220-ZK4WJDH580AC4LPPGTNI/60YrBlackToteMockup.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693330051857-YYT8D2T5FGO5P8ZUUFE6/60YR-EntranceSign.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693332004668-CL624R3VUR2YPGO8P7H7/SD-60YR-cling.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/f81d30f6-bbf4-44cd-a7b9-957cbc646e71/60-YR-Billboard.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/ec2df31f-e0e9-455d-85a6-09ca77a4ef71/Block+3_60+Year+Anniversary_Banner.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/529b5af4-c4ca-4d61-a614-58018e707081/60Yr-Website.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693335585358-1548TKZA0I57CLAEXX1H/MS-Coaster.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693337129735-06DG5K2DCSOHN4CVJTJK/MS-Wall.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693337133307-MM5UK7XKVJK0VIOP8AJI/MS-tshirt.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/5105d3d9-0f53-4e6a-affb-74465467dde7/MS-signage.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/095b8369-fa38-47c3-8ebb-3267c3ca6b34/ClearanceSale_Mockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/efcebfe5-0792-4779-bc62-3c36078be5b9/HOMEPAGE-ACCESSORIES-BANNER.jpg Work - Make it stand out Website Homepage Banner, updated and refreshed https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1744916483309-AQYIRB7VM55BDSC953S7/Screenshot+2025-04-17+at+11.45.57%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1744916506087-WZ6OTLVDKBFYFXYFYZUA/HOMEPAGE_MOBILE_Feb_Wk_%232.5-4_Presidents__Day_Savings.png Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1744916524742-SCIOQ5Z06OLTNJCN2MS9/0525_MemorialDay_Graphic_header.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/9a453dd5-a207-478c-9c47-ac50fedc0078/SD_AboutUs_WebPag.jpg Work - Make it stand out TRANSFORMING THE DIGITAL EXPERIENCE As the creative lead, I directed a full website redesign to align with Scandinavian Designs’ evolving brand voice and elevate the customer journey. From homepage to product pages, the new design emphasized clarity, warmth, and Scandinavian minimalism—driving engagement and supporting a 3% lift in email signups within three months. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/f5528371-cef5-4bff-97c2-4f725acc9359/Email_Upholstery.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/f6c7ac0a-927f-455b-a3cb-fac894bc124e/SD_AboutUs_WebPage_1.jpg Work - Make it stand out BRINGING THE BRAND STORY TO LIFE I led the redesign of our “About Us” page, with refined typography, lifestyle photography that includes relatable people, and a clean layout, the page helped establish brand trust and better reflected our identity as a modern, design-forward retailer rooted in timeless values. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/aeec843e-5edf-468f-b7cc-372ace76ae18/Email_KB.jpg Work - Make it stand out INFLUENCER COLLABORATION WITH IMPACT This high-performing newsletter featured interior designer Katrina Blair and showcased curated picks from our collection. Strategic design choices and storytelling led to significantly higher click-through rates, proving the power of influencer-led campaigns combined with conversion-driven design. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/5d04a7cb-4bfd-4ed6-b812-bc1b67fda79d/Email_BOLIG.jpg Work - Make it stand out CUSTOMER-DRIVEN CONTENT, COHESIVELY BRANDED Designed to reflect our updated visual language, this email spotlighted glowing customer reviews for our top-rated Bolig Collection. It reinforced brand consistency while using social proof to drive engagement, supporting our position as a trusted source for modern furniture. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/0703980e-c5a1-4976-8537-356a560c6a08/GP_Box_Interior.jpg Work - Make it stand out Dividers: Black tabs with artist’s name for easy navigation. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/30384e0e-a037-4ce3-b0b3-7f7ea7b98a25/GP_Box_Ext_Cards.jpg Work - Make it stand out Index Card - Double-sided design: Front: Product details, specs, and suggested pairings with home décor. QR codes linking to product description pages for an interactive digital experience. Back: Wall décor artwork printed with tactile finishes for visual and sensory engagement. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/47cb8472-a6bd-4d03-9f3a-051a77572c1e/GP_Box_Ext_Mockup+copy.jpg Work - Make it stand out Project Overview: I led the design and production of a custom swatch box created for our RH Interior Design brand to showcase their curated selection of General Public wall decor artwork. The goal was to create a high-end, tactile experience that reflected the brand’s commitment to quality and aesthetics, while also providing a practical tool for designers and clients. Deliverables: Swatch Box Packaging, Swatch Cards (Artwork Samples), Index Cards (Product Info & Details) Structure: Rigid two-piece premium set-up box for secure and elegant storage. The box was designed with divider cards for easy organization and retrieval of swatch cards. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/72af5901-2d85-41ce-aac3-6a0d711670df/Toys_Photos_Square.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/66c01c5e-25cd-41af-9ddd-b40a8b6b0755/SoccerInATin.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/c6684fbc-18bc-43f8-abb3-331665e7b06a/PlowerPress.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/90de9e4d-2931-4bfa-8897-65e3f1272b43/FlashingGyroscope.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/c544b79b-84e3-4bf9-be2f-393e01cd198f/BlastOffFlashlight.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/7263532b-9365-48f1-a819-cb705e8a5837/Toys_TopBanner.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/f433f809-6874-421c-be82-558ec16173a1/GayDeringLogos.jpg Work - Make it stand out Building on the mood board, I created a series of logo concepts that reflected Gay’s bold persona. After narrowing down the options, I expanded the selected concept by refining and combining elegant typography with graphic elements that exuded confidence and style. The final logo reinforced the brand’s glamorous edge while remaining versatile for both digital and print use. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/ab373e01-9856-4e62-a47d-ac6b7b785550/GD_ColorPalette.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/fec16abe-a5f4-4c29-97f5-a19cfb2942ab/GD_MoodBoard.jpg Work - Make it stand out The project began with an in-depth exploration of Gay Dering’s unique aesthetic—edgy, glamorous, and unapologetically bold. I curated a mood board that captured her fearless approach to beauty, drawing inspiration from high-fashion editorials and avant-garde makeup artistry. From this, I developed a color palette centered around copper and indigo—a striking combination that perfectly balanced drama and sophistication, and served as the foundation for the brand’s visual identity. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/d913be52-c897-489a-bcd9-abf6df39048a/GayDering_BusCard.jpg Work - Make it stand out To bring the brand into the physical world, I designed luxe business cards that made a lasting impression. Featuring the signature copper and indigo palette, the cards were finished with copper edging to add a touch of luxury and tactile sophistication. Every detail—from layout to material—was carefully considered to reflect Gay’s fearless, high-impact presence in the beauty industry. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/05faf602-ff75-47ec-9918-df247c25a34a/VTS_Logos.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/00141520-903e-49eb-bb22-d05511341882/VTS_BusCards.jpg Work - Make it stand out For Visual Threads Studio, a bold, contemporary brand rooted in craftsmanship and individuality, I curated a mood board inspired by fashion-forward textiles, abstract patterns, and modern color blocking. The imagery highlights textured outdoor fabrics, unexpected pattern play, and confident expression—mirroring the artistry behind each custom-made coat. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/735a9bc5-3666-47f4-bb03-ccd122a96cf2/VTS_ColorPalette.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/8de45fed-94e5-49e9-b30e-95b7d6acd523/VTS_Moodboard.jpg Work - Make it stand out The color palette balances soft pinks and muted grays with bold black and crisp white, creating a versatile yet high-impact foundation. This palette reflects both the tactile sophistication of the materials and the playful edge of the studio’s design approach. https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1547430948332-CGQUTKQA41GHIAESC5OP/RHBC_GiftPackaging.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1547433538633-7EM6P399EYLNX2ZVZ79R/RH_TeenGiftPackaging.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571259711478-YX1Q0ANARJFFYVQ92TRA/Screen%2BShot%2B2019-10-16%2Bat%2B1.48.37%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571261225185-GBHIZDRSXY61L16U311X/RH_BeddingBag.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571263133012-3IPF0IQNYIKOVCALQM1J/ClosingPoster-01.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571329146229-GR5O3MR64343O43W21DF/RHCA_InviteDisplay.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571372650869-3LT73Z2CBTVW6BSL2XZI/RHMusic_insidefront.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571958555027-QYWP77GL0VVVJTRCFXPT/201_Edina_InteriorDesignOffice-0865_Night.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693285236332-ZVR66NSF5KGCXJF6HUGW/Artboard+1-100.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693334772776-KFLIXRT4JLNW664KT35B/SD-60YR-cling.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1693337187335-9AM2WWJ4C8YE07GJ6T4U/MS-signage-thumb.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/90b195d4-b07d-427a-96a8-0a90d3e52dc4/SD_AboutUs_WebPag.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/f83371e8-190b-4a5c-a62b-b3a235d30248/GP_Box_Ext_Mockup+copy.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410067765124-IR95AUXQSAFIMH0817GN/mm_packaging.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/fb8bcfba-0e35-4a77-a5e7-8d347abbc8d5/GayDering_BusCard.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/a4f5aa99-30cd-451b-b709-25136e94445f/VTS_BusCards_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410067765124-IR95AUXQSAFIMH0817GN/mm_packaging.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410067906110-WTDXZKPPD0DT2XWM4MYS/mm_websites.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410067951704-PVAVNLFLF65W6ZLSS4GA/mm_stationery.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410067974712-LREA14DPBH7W5VZDEQEC/mm_specialprojects.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410068922509-9PCCQWEK1OB8QZG6KXYX/mm_branding.jpg Work https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1410070914186-YZQ2XE2I0WETMBB5YJ4G/mm_identity.jpg Work http://monicamichelledesign.com/work-1 daily 0.75 2015-08-25 http://monicamichelledesign.com/contact-us daily 0.75 2014-06-11 http://monicamichelledesign.com/about daily 0.75 2019-10-18 https://images.squarespace-cdn.com/content/v1/534c0aede4b0445373330154/1571373872739-W54T0JMQZXVWM5ZE8VQG/Monica-Martinez-web.jpg About